Books

This page contains the resources that I have found useful in my personal and professional life. Admittedly, it is an eclectic list. It contains everything from quotes and books that I like to podcasts, videos, and slideshows.

If you don’t want to scroll through the entire list, you can click on one of the links below and filter the resources by specific category.

I will update this list as I discover new resources. If you have a resource you think I should add, please email me.

Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies 2ed by Philip Shelper (Loyalty & Reward Co Pty. Ltd., 2019)

Philip Shelper surveys the intersection of blockchain and customer loyalty programs. Beyond transferring cryptocurrency as a customer reward in place of miles or points, he considers other enterprise loyalty strategies including:

  • A loyalty program powered by a single token
  • A loyalty program powered by an existing cryptocurrency
  • Many loyalty programs powered by multiple new cryptotokens on a single platform
  • A security token supported by a loyalty program
  • A loyalty program enhanced by an enterprise blockchain loyalty solution.

The regulations on blockchains and cryptocurrencies are continuing to evolve and may impact loyalty programs based on them. See e.g. Blockchain Loyalty Programs.