Technical, Business, and Legal Perspectives

Technical Perspectives

Technology refers to industrial, practical, or mechanical arts and applied sciences that are deployed to deliver a particular solution. The Technical Perspective provides a good, comprehensive picture of the system at an appropriate level of abstraction, appropriate for the objective of the modeling, and the size of the system being modeled. 

Technical Perspective
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The Technical Perspective defines the views of the system using models, processes, and other constructs of that particular technology. The various models used by the technology show how people (or other technical entities) interact with processes at various locations within the system. These technology models recognize a limited set of other technical entities and the things they handle and use. The models also show how these different aspects and things must statically and/or dynamically relate to one another, to produce the desired results. Technology models place emphasis on the structures, conditions, and interaction of entities, roles, locations, and processes and often rely on a specific modeling language (e.g. UMLBPMN) to capture the model.  Specific technologies are identified (e.g., Computational aspects, such as storage, computers, and communications), where necessary to describe a solution with specificity. A design pattern for the usage of particular technologies may also be identified or defined. 

 Taken together, the technical events (and rules), technical roles, technical entities, technical activities, and technical locations describe the system’s elements from a technical perspective. The technical perspective describes the process, or method, explaining how a specific result is to be achieved. The effectiveness of solutions developed from technical perspectives are often evaluated in terms of their efficiency, or resource utilization (e.g., energy consumption, throughput).

Business Perspectives

The Business Perspective defines the business level view of the problem using the resources available to the business and the tools available to the business to achieve its commercial objectives. While there are many corporate stakeholders, for most businesses, their commercial objectives include profitability from their transactions with clients or customers; efficiency in internal operations, and supplier interactions; minimization of regulatory oversight costs; and strategic positioning for advantage against competitors.  The business perspective shows clients’ (and employees’) interaction with business processes and resources at various locations within the business. 

Business Perspective
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The business perspective and technical perspective can address the same problem domain at different abstraction levels. The business perspective may focus on the level of a sales process with offers, and other marketing activities to influence or build a relationship with the client, resulting in a contract, followed by service delivery, while a technical perspective may focus on more detailed technical systems and entities (e.g., messages, protocols, databases, etc.) that might implement or support a business process like a sales transaction. 

A business perspective can assume a particular business model; or consider an alternative business model or business practice.  A business model may be impacted by the scale of responsibility of a particular business manager. The effectiveness of solutions and decisions developed from a business perspective is usually measured with accounting metrics and market or economic statistics. 

Legal Perspectives

A legal perspective is relating to or characteristic of the law or the profession of law; and analyses the problem in terms that are recognized, enforceable, or having a remedy at law rather than in equity. There are three essential components to a legal perspective – (1) the identification of the client, (2) the legal right, obligation, or risk, at issue within the circumstances of the problem and, (3) the posture of the client with respect to that legal issue (e.g., defensive vs offensive) i.e., the client’s objectives.

Legal Perspective
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The purpose and goals of the law as an instrument of public policies for society at large, provide a context for the legal perspective.  Different theories of law can be used by lawyers to define, explain, compare, and distinguish the facts and circumstances of particular controversies in their clients’ favor. For lawyers in private practice, clients may be individuals or other legal entities (e.g., corporations). Lawyers in administrative or judicial government roles may be representing those governmental organizations. Focusing on their clients’ potential for legal issues and outcomes enables the legal perspective to avoid some of the concerns of other parties’ views.

The narrative of a particular problem statement or situation may involve multiple legal issues, claims, rights, obligations, or risks at issue. The nature and likelihood of legal risks to business operations or other situations can be difficult to predict with certainty at any given moment as it involves some estimation of the likelihood of events occurring and the severity of the impact should the events occur, as well as the interpretations of those events that may be constructed by others (e.g., a court). 

The client’s posture (with respect to, and awareness of, particular legal issues, and possible legal remedies) may change between the moment of a particular incident and upon later reflection and other considerations. The clients’ range of acceptable goals, and the likelihood of achievement, also impacts the legal posture to be adopted.  

Triangulating the Problem Statement and Innovation Potential

Framing and reframing perspectives on problems highlights the differences between different perspectives. The contrast achieved by describing a problem statement from these three different perspectives enables insight into opportunities for new innovation.  A common innovation pattern is for technology innovation to enable new business services or practices which are then reinforced by reducing legal risks through experience and authoritative legal decisions that then enable further technology innovation in a reinforcing cycle.  While this is a common innovation pattern, disruptive innovation is not restricted to technology. Innovations in business practices or legal concepts may also provide significant opportunities.

When developing the problem statement for your client, understanding the technical, business and legal perspectives can impact the scope of the desired future state as well as constraints on viable solutions. If you are developing client problem statements, you might be interested in our free Guide to Writing Problem Statements

Everyone has Client’s problems that they need to solve, but are they solving the right problem? Are you solving your best problem? Whether you are a researcher, business professional or social entrepreneur, the solutions you develop to the problems that you face matter!  We’d like to hear your view of the most important challenges in writing problem statements for your clients. We have a brief survey on the most important challenges that should take less than 2 minutes to complete. The survey tackles less than 2 minutes, and you can get started right away by going to this link. I look forward to sharing these insights and resources with you.

A course on the use of perspective to refine problem statements is now available.

  Problem Perspectives Course

If you need help bringing the power of perspective to your client’s problem statement, contact me.

 

Framing and Reframing Perspectives

Framing is a mental structure that is built upon the beliefs you have about yourself, your roles, your resources, your circumstances, and about other people. It is a structure you use to ascribe meaning in what you observe of the world around you. In other words, the meaning you perceive from any event is dependent upon how you frame it in your mind. As such, your frames shape how you perceive the world, yourself, and others. Our human perceptual capacity is like a magnifying glass that we can move over text or images. We focus in on something and often lose awareness of what originally surrounded that magnified area. It’s like cropping photos on our digital cameras. We crop the image to our preferred view of the scene and forget the bigger picture. Frames are inherent in your perception of the world; as such, they are either helpful within the context you are using them, or they are not. Frames can be optimistic or pessimistic, expand your possibilities or limit them (e.g. a growth or fixed mindset – (Dweck 2008)).  Frames are therefore appropriate or inappropriate, good or bad, depending on your objectives. The more control you can achieve of the frame, the more options you have for selecting a frame that is more appropriate for your objectives. Framing and reframing perspectives on problem statements brings greater clarity to that problem statement.

Framing and Reframing Perspectives
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When you decide to work on a project with others, you frame that problem with a scope in a project statement so that everyone knows what is included and excluded. With an explicit project statement, everyone can understand what a successful project outcome is and what they need to focus on in order to complete their part of the project. In the same way, the frames you use on a daily basis provide a context for your thoughts, attitudes, decisions, and actions. They help guide the direction of your thoughts, attitudes, decisions, and actions to help you accomplish your desired outcomes. Your desired outcomes may be an internal change (e.g. in creating new habits) or an external change in the world around you. Problems have been described at the discrepancy between the current state and some desired future state (your objective). Just as a project statement guides the completion of a project, a problem statement can be used to guide the solution of a problem to achieve your objectives.

When you’re stuck on a problem it often helps to look at it from another perspective. A “fresh pair of eyes” can be all that you need to come up with a great solution. Reframing is seeing the current situation from a different perspective. Reframing can be tremendously helpful in problem solving, decision making and learning. With reframing, one shifts one’s perspective to be more empowered to act effectively and impactfully. The goal of reframing is to expand your vision of a problem’s context so that you can consider a wider range of interpretations of what’s happened (the current state), or a wider range of potential future states (the desired outcomes), or a wider range of control mechanisms to transform the current state into the desired outcomes. Many times, merely reframing one’s perspective on a situation can also help people change how they feel about the situation.  Reframing enables a choice of how to frame a problem, an opportunity for empowerment through learning and decision making. Recall that some frames may be more or less helpful for achieving particular objectives. Frame selection choices may enable easier, more efficient problem resolution, and/ or greater impact or value in the achievable outcomes.

Framing and reframing perspectives on problems

Framing and reframing perspectives on problems highlights the differences between different perspectives. When we consciously reframe, we look for patterns, examine our filters, and question our perceptions, we can emerge with a new picture of reality. We can reframe by shifting the perspective in a variety of dimensions (e.g. time, people, risk, resources (input scale), results (output scale). Many problems require participation by others for solution. Truly wicked problems require significant attitude shift by large numbers of other stakeholders. If we share our new perceptions with others and hear theirs, we can shift perspective into an enlarged reality. It can create change and movement, in personal relationships, in organizations, and even society at large.

The first step in solving your problem is to define the problem with a problem statement so that you can focus on the important aspects of your problem and remove the distractions that obscure its essential features. The process of selecting the essential aspects of your problem creates a (problem solving) framework for its resolution. Even without an explicit problem-solving framework, you inherently select some subset of information about your problem. If the problem is framed in such a way that essential elements remain obscured, then this frame may not be very helpful to resolving the problem. When consciously using a Problem-Solving Framework, you explicitly identify the essential features that you want to see in your problem statement.  Using and explicit frame to structure your problem statement provides a starting point. Framing and reframing perspectives on the problem statement typically proceeds by asking a series of questions from a new perspective and then recreating the problem statement based on that perspective.

Is your client’s problem sensitive to the way it is framed?

Framing and Reframing Perspectives
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Is your client’s problem sensitive to the way it is framed? Your client may not recognize the impact of framing the problem statement on potential problem solutions. Viable solutions may be cheaper and easier to develop if they only need to be applicable to clients within a reduced scope developed by refining the problem statement. 

When developing the problem statement for your client, understanding diverse perspectives can impact the scope of the desired future state as well as constraints on viable solutions. If you are developing client problem statements, you might be interested in our free Guide to Writing Problem Statements.  Everyone has Client’s problems that they need to solve, but are they solving the right problem? Are you solving your best problem? Whether you are a researcher, business professional or social entrepreneur, the solutions you develop to the problems that you face matter!  We’d like to hear your view of the most important challenges in writing problem statements for your clients. We have a brief survey on the most important challenges that should take less than 2 minutes to complete. The survey tackles less than 2 minutes and you can get started right away by going to this link. I look forward to sharing these insights and resources with you.

A course on the use of perspective to refine problem statements is now available.

  Problem Perspectives Course

If you need help bringing the power of perspective to your client problem statement contact me.

References

(Dweck 2008) Dweck, C. S. (2008). Mindset: The new psychology of success. Random House Digital, Inc..

 

Temporal Perspective on the Problem

When documenting a client’s problem, one of the categories of information that the problem statement should include is information about the when the problem occurred. Humans are creatures of “time,” and for many of us it is a fundamental factor in the way we perceive the world, but notions of time vary.  Temporal perspectives are an essential characteristic of culture, and cultural norm often follow from it. Around the world, different people live their daily lives at different tempos, and observe a different pace of life. This may be reflected in the speed at which they walk, the speed of decision-making processes, or how accurately they keep their clocks. The Hopi tribe of Arizona, USA, for example, have a language that lacks verb tenses, and their language avoids all linear constructions in time. The notion of cyclical time is common to religions like Buddhism and Hinduism; and there is considerable controversy among religious scholars as to precisely how “time” is employed in the divine scheme of things. Such cultural temporal perspectives can obviously impact perceptions of problems that we face. A temporal perspective on the problem can bring additional insight and clarity to the client’s problem statement

Temporal perspectives on Problems
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Time is an essential dimension of the world around us. Temporal concepts are fundamental constructs and assumptions of human cognition. Temporal constructs include not just both clock time and psychological time, but also time-sensitive processes; time frame, time courses, and time lags; and the details of the temporal context as a whole. This may be evidenced by temporal language production and comprehension, temporal judgment and temporal reasoning. The concepts of past, present, and future are important mental constructs for structuring experiences. This allows us to organize our perceptual experiences and navigate, mentally, through time. This structuring of experience enables us to bound the temporal scope of decision making and perceived problems 

As creatures of time, humans also change their temporal perspectives. Children develop temporal concepts through life experience and typically view temporal concepts with short time horizons. Adults have a dynamic and flexible temporal perspective – we live in the ever-changing present, and our perception of past, present, and future keeps changing.  Mature Adults (e.g., grandparents) may develop temporal perspectives that cover longer time horizons (e.g., generational).  Time goes so fast that, often, we don’t even notice it. Only when we take a moment of rest, can we see the imprint it leaves on the things around us. Time is a limited resource and people experience strain as they attempt to manage their life, including time pressure, time-based work-family conflict, and time urgency. The attitudes we have towards time can be a significant factor in our perspectives on the problems faced, our decision making, and our performance in resolving those problems. 

It seems that change and time are inseparable: changes take time; are located and ordered in time; and they are separated by time. Even though change clearly takes time (as all changes occur at a finite rate), time does not seem to make change. Most environmental parameters change with time (e.g., temperature, light etc.). With sufficiently large timescales (e.g. geological time) even the ground on which we stand may change due to the effects of time. So too the problems we face can seem quite different when viewed from temporal perspectives with different timescales

Time Perceptions vs Temporal Perspectives

Time perception is a field within psychology cognitive linguistics and neuroscience that refers to the subjective experience, or sense, of time, as measured by someone’s own perception. In addition, different types of sensory information details (auditory, tactile, visual, etc.) are processed at different speeds by the complex systems of our neural mechanisms. Our brains learn to overcome these speed disparities to create a temporally unified representation of the external world. To get events correct timewise, our sensory systems must wait (about a tenth of a second) for the slowest information to arrive. This has the disadvantage of pushing our perceptions slightly into the past; but enables us to assemble perceptually coherent patterns and trends. Many of the problems we face occur at slow timescales relative to our perception, allowing us to develop analyses of the problem; before interacting with it. Some problems occur at on timescales comparable to our perception where the time to analyze the problem is not available, and our response may be simply autonomic reactions without conscious thought. Phenomena from our problems can also occur at timescales much faster than our perceptual threshold. At these timescales we can only directly perceive samples which may be difficult for our sensory systems to interpret, though electronic sensors and other mechanisms may enable indirect observations.   

We are all time travelers in the sense that we all draw on past memories, experience the present and look forward to the future unfolding. Our conceptions of time are fundamental to our reasoning about the sequence of events and consequential decision making.  The temporal aspects include temporal dimensions of events, time granularities, temporal context, temporal patterns, event order, and retrospective and proactive operations. Our assumptions and expectations (e.g. on norms of behavior) often condition our responses.  Sequencing events is fundamental to identifying trends, correlation, causation and the controllable parameters we use to manipulate our environment, and the problems we experience within it.

A temporal perspective refers to a specific point of view or attitude that an actor holds about time. Temporal perspectives involve attitudes, thoughts, and affective tone regarding our personal past, present, and future. Marketing professionals look at temporal perspectives as situational characteristics that deal with the effect of time on consumer behavior. A temporal perspective on the problem includes the actors temporal perspectives as well as the temporal aspects of the problem context.

Conflicts can occur between different with different temporal perspectives – (e.g.,  in a financial investment context, investors with current or future temporal perspectives might be conflicted by disclosure policies – disclosure of a possible risk harms a firm’s current investors, but failure to disclose the risk harms the firm’s future investors). Time perspectives (Zimbardo & Boyd, 1999) involve a tendency to focus on a particular segment of time: past, present, or future.  Your attitudes to your past or future may evaluate positively or negatively.  Your attitude to the present may also be impacted by temporal concepts resulting in perspectives including: “fatalism” (no control), “hedonism” (no consequences) and “carpe diem” (seize the day).  For individuals, balance and positivity comes from making positive use of the past, finding healthy ways to relish the present, and routinely making plans for an improved future; finding a temporal perspective which realizes essential psychological needs and deeply held values. Selecting different temporal perspectives may enable new decision-making opportunities in dealing with the problems of life as we experience it. 

Is your client’s problem sensitive to a temporal perspective on the problem?

Temporal Perspective on Problems
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Is your client’s problem sensitive to a temporal perspective on the problem? They may not be aware of or report such temporal sensitivities. Your client may not recognize the impact of the their temporal attitudes and context in their problem statement or on potential problem solutions. Viable solutions may be cheaper and easier to develop if they only need to be applicable to clients within a reduced scope that can be developed through reframing the temporal perspective on the problem via the problem statement.

When developing the problem statement for your client, understanding the geographic perspective can impact the scope of the desired future state as well as constraints on viable solutions. Our free Guide to Writing Problem Statements can help you get your client program statement right.  

Everyone has Client’s problems that they need to solve, but are they solving the right problem? Are you solving your best problem? Whether you are a researcher, business professional or social entrepreneur, the solutions you develop to the problems that you face matter!  We’d like to hear your view of the most important challenges in writing problem statements for your clients. We have a brief survey on the most important challenges that should take less than 2 minutes to complete. The survey takes less than 2 minutes and you can get started right away by going to this link. I look forward to sharing these insights and resources with you.

A course on the use of perspective to refine problem statements is now available.

  Problem Perspectives Course

If you need help bringing the power of perspective to your client problem statement contact me.

 

Geographic Perspective on Problems

When documenting a client’s problem, one of the categories of information that the problem statement should include is information about the location of the problem. Location matters for understanding a wide variety of processes and phenomena, whether directly related to human activity or not.  A focus on “real world” relationships and dependencies among the phenomena and processes that give character to any location or place is a contrasting perspective to most other disciplines that treat them in isolation. Places are natural laboratories for the study of complex relationships among processes and phenomena. Geographic boundaries can enable independent operating instances of processes and phenomena generating potentially divergent results that may be explainable in terms of the geographic context.  Capturing this geographic perspective on problems as part of the problem statement starts to scope the geographic boundary of the Client’s problem.

Geographic Perspectives on Problems
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Geographers recognize that the scale of observation – the boundaries of the pace under study – also matters for understanding geographic processes and phenomena at a place.  This geographic perspective on problems inherently provides a geographic scope to the problem.Changing the spatial scale of analysis can provide important insights into geographic processes and phenomena and into understanding how processes and phenomena at different scales are related. Geographic boundaries demarcate contiguous places with common characteristics. Those characteristics might be topological, meteorological, cultural, political, resources environmental conditions or some other dimension of processes and phenomena. Identifying the scales at which particular phenomena exhibit maximum variation provides important clues about the geographic, as well as the temporal, scope of the controlling mechanisms.

Geographic approaches associate meaning with locations or places. Locations or places are commonly referenced in two dimensional spatial representations. Maps and atlases are common examples of such two-dimensional representations. Three-dimensional placement may be important in specific applications, e.g. navigation in aeronautical, submersible, or complex urban environments.  The enduring dimension of the geographic approaches is the significance of spatial scales, from the global to the highly local. The data correlated with the spatial representation may also have multiple dimensions, (often including a time dimension to illustrate changes). Geographers may be challenged to provide effective visualizations with such high dimensional data. Such visualizations can, however, be very effective in illustrating the scope and scale of a problem. Recent trends in adoption and deployment of big data have facilitated the development of various programming languages and tools and resources to facilitate such analyses. 

Geographic perspectives on problems that matter

A perspective is a framework that can be used to interpret the meanings of experiences, events, places, persons, cultures, resources and physical environments. Thinking with a geographic perspective on problems is a powerful tool that can be used to develop a more nuanced and complex understanding of the world. Where something occurs is the spatial perspective; how life forms interact with the physical environment is the ecological perspective.  This perspective is particularly helpful for problems that matter because these problems often have a significant emotional impact from individual narratives.

Problems often exhibit different behavior in different geographic contexts, or other spatial patterns. Problems that matter impact people, and their geographic distributions is far from uniform, being impacted by a number of geographic boundaries. Geographic analysis of spatial analysis can therefore provide new insight into the problem statement.  This insight can identify boundaries on problems correlated with processes and phenomena observable from a geographic perspective. 

Is your client’s problem location sensitive?

Geographic Perspectives on Problems
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Is your client’s problem location sensitive? They may report the location where they last experienced the problem, but probably failed to identify other locations where the same problem might occur. Your client may not recognize the impact of location on potential problem solutions. Solutions that have to span multiple geographic boundaries (whether physical or non-physical) may be more complex and expensive. Conversely, viable solutions may be cheaper and easier to develop if they only need to be applicable to clients within a reduced geographic scope.  

When developing the problem statement for your client, understanding the geographic perspective on problems can impact the scope of the desired future state as well as constraints on viable solutions. If you are developing client problem statements, you might be interested in our free Guide to Writing Problem Statements.  Everyone has Client’s problems that they need to solve, but are they solving the right problem? Are you solving your best problem? Whether you are a researcher, business professional or social entrepreneur, the solutions you develop to the problems that you face matter!  We’d like to hear your view of the most important challenges in writing problem statements for your clients. We have a brief survey on the most important challenges that should take less than 2 minutes to complete. The survey tackles less than 2 minutes and you can get started right away by going to this link. I look forward to sharing these insights and resources with you.

A course on the use of perspective to refine problem statements is now available.

  Problem Perspectives Course

 

If you need help bringing the power of perspective to your client problem statement contact me.

 

Problems that Matter

Dictionary definitions of problems distinguish between exercises in mathematical operations (e.g., construction of geometric proofs) and questions involving some doubt, difficulty or uncertainty that may be proposed for solution or discussion. Mathematical operations may be used in developing a solution. Problems that matter to people are more often ideas conceptualized in non-mathematical terms. Problems are essentially unmet human needs. These problems can be also viewed as an opportunity for innovation. There is a diversity of problems in the world around us- from chronic diseases, energy, fiscal policy to more mundane decision-making aspects of modern life. Many of the most challenging problems lack singular “silver-bullet” solutions.

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Human nature drives us to focus on and solve problems that matter.  These are the problems or challenges that relate to real human needs. Many are familiar with Maslow’s hierarchy of human needs.  Manfred Max-Neef also proposed a taxonomy of needs: subsistence, protection, affection, understanding, participation, leisure, creation, identity, and freedom. While we may be focused on our own immediate needs, all humans have multiple needs, and there are billions of humans on our planet with multiple needs, and all these other peoples’ problems matter.

Innovation for problems that matter

 Thomas Edison once explained his approach to innovation succinctly: “I find out what the world needs. Then, I go ahead and invent it.” The most successful businesses tend to be born out of that sweet spot where what the world needs intersects with what you are deeply passionate about. We all want to solve problems that matter. We feel connected to the decisions we make; and the impact they have on people. When we are working on these sorts of important problems that we all care about, it becomes an emotional process. 

Solving problems that matter has an impact on those people whose needs are now met through this innovation. The innovation of a solution to a problem may impact one person, or provide an aggregate solution affecting many people. Impact happens in a variety of ways – through the entrepreneurial ventures; through research publications; and, most importantly, through the actors (in the problem) who’s behavior and lives change. The metrics used to measure the scale of the impact will vary with the goals of the specific innovation – e.g. Physical event statistics (temperature, time between events, number of successful outcomes), monetary value, reported satisfaction, etc.

There are a multiplicity of approaches to innovating problems into solutions. Some methods involve direct action (e.g., where control variables are accessible), while others take an indirect approach by influencing external stakeholders.  Some approaches provide temporary solutions (e.g. maintain the status quo in the face of disruptive events); or lead to incremental improvements while others are truly disruptive and transformative. The world is full of a bewildering number of organizations that may be relevant to your problem: government agencies, nonprofits, large corporations, etc. These organizations offer different kinds of resources and pursue different opportunities and platforms to effect change. They comply with different legal, operational, and tax regimes across different countries. Regardless of the solution approach, an effective problem statement is required.

Innovations can be developed at different levels of organizational, or technological abstraction. You can work on a organizational challenge through the United Nations, the national government, a non-profit or for-profit corporation or one-on-one. Innovations on technology challenges can be focused in different ways. For example, focused on a specific deployment, a particular type of solution architecture, or more generic technology independent frameworks. Technology innovations (e.g., Artificial intelligence) can enable the opportunity for other innovations through automating certain tasks. But these need to be applied to the context of the problem that matters. Innovations at higher levels of abstraction can have a much larger impact; but are harder to assess, iterate, and implement. Working directly with people can give you immediate feedback and a firsthand view of the human impact; but are often constrained to a smaller population.

Innovators, Innovation and transformation

Innovators have diverse motivations and incentives for engaging with particular problems. There are more reasons than there are people. For some, it is just a job; for others, maybe, it is a more lucrative job. Some love the challenge, some want to give back, while others are looking to “save” or “empower” other people. Some may engage to satisfy their ego, to earn bragging rights, or to discover the thrill and adventure of problem solving in an exotic locale. 

Innovating solutions to problems that matter is not a “save-the-world mission”; but rather a rigorous, multidisciplinary, integrative discipline that requires collaboration to deliver impact.  Innovator in interdisciplinary teams may share a common interest in harnessing the power of science, technology, engineering, mathematics, and design to find practical and sustainable ways to improve the human condition. The may value rigorous data-driven and evidence-based approaches to create and deliver new products and services that transform ways of thinking and doing. But science, technology, mathematics and design don’t help if applied to solve the wrong problem, or people don’t adopt it. The answers for problems that matter often require attitude adjustments from various stakeholders. 

Industry transformation is not about solving problems for the clients that matter, but about working with clients that focus on the problems that matter.  Investors celebrate disruptive technologies for the profit they promise or fear them for the losses they could generate. What is revenue like, what are the margin structures, are there network effects, what is defensibility, how are engagement and retention numbers trending? These are all important ways to evaluate how large and valuable a business can be. However, it is particularly satisfying when a company marries strong performance with a mission to solve some of the largest problems our society faces. The age of judging companies only on their longevity is now past. Great companies solve problem that matter – new workplaces, new food sources, new medicines, etc. What problems matter to you and your clients?

Reframing the problems that matter

If you’re going to go through the hell of building an organization (whether for-profit or not), you might as well come out the other side having built something to solve a problem that matters.  A big problem can be solved by solving little problems; but keep the end goal in mind. The happiest and most successful people don’t just love what they do. They are obsessed with solving an important problem, a problem that matters to them. It’s actually a lot easier to work intensely on solving a problem you are really passionate about. Take the time to identify which of the problems in the world you are passionate about solving.  Life is just too short to build things that don’t make the world better. 

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Is your client’s problem sensitive to the way it is framed? They may not be aware of or report such sensitivities. Your client may not recognize the impact of framing their problem statement on potential problem solutions. Conversely, viable solutions may be cheaper and easier to develop if they only need to be applicable to clients within a reduced scope that can be developed through reframing the problem statement.

When developing the problem statement for your client, understanding the geographic perspective can impact the scope of the desired future state as well as constraints on viable solutions. Our free Guide to Writing Problem Statements can help you get your client program statement right.  

Everyone has Client’s problems that they need to solve, but are they solving the right problem? Are you solving your best problem? Whether you are a researcher, business professional or social entrepreneur, the solutions you develop to the problems that you face matter!  We’d like to hear your view of the most important challenges in writing problem statements for your clients. We have a brief survey on the most important challenges that should take less than 2 minutes to complete. The survey takes less than 2 minutes and you can get started right away by going to this link. I look forward to sharing these insights and resources with you.

A course on the use of perspective to refine problem statements is now available.

  Problem Perspectives Course

 

If you need help bringing the power of perspective to your client problem statement contact me.